Enterprise Social Network Definition:
A corporate social network (ESN) is essentially an internal private social network that companies often implement in an effort to provide faster, more flexible communication and interaction with employees. Thus, corporate social networks use the organization of internal and external networks to connect people who share similar business interests or activities. However a corporate social network (ESN) refers to how an organization uses social networks, social networks, and similar technologies to engage with a wide range of business goals, activities, and processes.
Stepping out of the social media revolution in the early 2000s, corporate social networks met the need of the corporate world to facilitate communication and communication – exactly as Facebook and Twitter did in our personal lives. Internally, social tools can help employees access the knowledge and resources they need to work together effectively and solve business problems. Corporate social networks can include both internal corporate social networks used by employees and any corporate social networks such as LinkedIn or Facebook.
The increasing popularity of ESNs has become part of the increasing use of IT tools, which have made enterprise software easier to use and more attractive – such as other consumer applications. Corporate social networks include the use of internal software for internal networks, as well as third-party social networks such as Yammer and Socialcast, to improve interaction and collaboration between employees.
Impact of Enterprise Social Media:
Many leaders use corporate social networking (ESM) as the cornerstone of their organization’s digital transformation, in the hope that employees will enjoy the highly desirable benefits of knowledge sharing, collaboration, and efficiency. Supporters of corporate social networks hoped that this would break bunkers and accelerate cooperation. But the results were disappointing. After initial enthusiasm due to “free” products such as Yammer, the use of ESN decreased and then fell. Many companies left their corporate social networks only, while others shifted them to non-essential status, which was used primarily for random social connections, and not for business-critical tasks.
Externally accessible social networks such as Facebook, Twitter, and Google+ can help organizations stay close to their customers and conduct research to improve business processes and operations. Corporate social networks are often used as a way to reduce the number of exchanged emails in an organization, and communication is much faster and effective than email. However, employees are often lost during these strategic changes due to technical and cultural differences between ESM and other internal IT systems and digital platforms, which they use in their daily work-related tasks.
In the era of Enterprise 2.0 and with the advent of generation F in workforce, companies are encouraging employees to use their social networking skills for business purposes. Studies show that less than 50% of the ESM platform is actually used regularly by employees.
Benefits of Enterprise Social Network:
Due to the fact that employee engagement is increasing as an essential component of talent management, an active social network that unites employees and promotes collaboration is extremely important. Corporate social networks allow people to go beyond creating social networks with their peers and share knowledge in the workplace. To protect the corporate brand, most large corporations have implemented social media policies to ensure that employees communicate properly across all social software channels.
The Problem With Enterprise Social Networking:
Corporate social networks using apps like Yammer promote intuitive, unstructured conversations that are great for quick exchanges, but cause a lot of confusion and confusion in the long run. The result is, often, another tracking channel and another repository where information can be hidden. As the flow of communication increases, it becomes difficult to follow them. With many overlapping Microsoft products such as Yammer, MS Teams, SharePoint, and OneDrive, it is also difficult to figure out where to start a conversation around a document.
ESNs are typically implemented as overlays on top of existing applications: they add a level of dialogue that is distinct from the interactions, functions, and content generated by other systems. People spend more and more time just trying to connect dots between messages, documents and colleagues. Information is becoming increasingly difficult to obtain, and critical knowledge is buried and lost. Do you publish it in Yammer, where it is easy to share, or perhaps keep it in SharePoint because you need better version control? But what if you need to use MS teams instead of one of the departments? Even Microsoft is struggling to select one of the applications and make the most of Office 365.